Grace is the co-founder and CEO of Juicy Brick, a London-based creative innovation agency that builds culturally sharp, commercially powerful brands across food and beverage. From early-stage ideation and trend-led whitespace exploration to product development and production, Grace leads end-to-end product creation. Juicy Brick helps everyone from founders to global-scale companies bring innovative consumable products to life, whether on a micro or international stage. Before launching Juicy Brick, Grace built her career in fast-paced events and hospitality—from QSR and high-volume bar operations to scaling disruptive CPG brands—giving her a rare blend of operational know-how and creative commercial instinct. She brings deep expertise in innovation strategy, trend forecasting and product development, always with a sharp eye on what’s next.